KitKat Study Breaks
A deliciously smooth audio study guide, the KitKat Study Guide effectively leverages the Pomodoro technique to optimise study sessions.
By encouraging intervals of 25 minutes of focused study followed by 5-minute breaks, it strikes a balance that enhances retention and reduces burnout.
Campaign Overview
The accompanying 'Study with me' content on platforms such as YouTube and Spotify incorporates calming ASMR sounds and visuals, which can include both animated KitKat fingers and relaxing lava lamp scenes. This immersive environment not only promotes concentration but also reinforces the importance of regular pauses, ensuring a holistic approach to effective studying.
30 minute content
Binaural beats & Pieces
In partnership with Mosaic Music, we created a 30 minute track using binaural beats in the theta (48 Hz) and alpha (8-14 Hz) ranges to enhance relaxation and concentration.
Commercial Breaks
Each visual cue is designed to engage the senses, with tranquil tones that evoke calmness and clarity.
We turned brand cues into abstract oddly satisfying loops.
Falling Kit Kat fingers, hypnotic.