Australia’s first wheelchair ballkid
Being a ballkid at a Grand Slam is a life-changing opportunity for tennis-mad kids. But those in wheelchairs have always been overlooked because society didn’t believe they could do it. Mastercard developed new assistive technology to bring the first wheelchair ballkid to the court during the first Grand Slam of the year, in Australia. Our ballkid showed off the new technology to the media, and they showed the world. Because a world where we all belong, is Priceless.
Campaign Overview
Content
Pilot Program
Credits
Agency: Eleven \ TBWA Sydney
Brand - Mastercard
Production company - BOLT
Design partner - Streaker
Director - Ethan McClean
Awards
CLIO Awards - Gold x1, Silver x 2
D&AD - Shortlist Product Design / inclusive design
The OneShow - Bronze pencil
One Show | New ideas in Design | Merit
Cannes Lions | PR | Shortlist
Spikes | PR Use of Events & Stunts | Gold
Spikes | PR CSR | Shortlist
Spikes | Innovation | Shortlist
AWARD | Creativity for Good | Silver
AWARD | PR & Promotion | Finalist
AWARD | Product Design | Finalist
AWARD | Product Innovation | Finalist
Mumbrella | CSR | Winner
Mumbrella | PR | Shortlist
Fast Company | Innovation by Design | Honoree
B&T Awards | Diversity | Winner
B&T Awards | PR | Finalist