Have a Break-dance

KitKat launched the "Have a Break-dance" tracksuit, featuring a special ‘choc poc’ to boost breaks during battles joining the Olympic breakdancing debut a month before Raygun went viral. Influencers got personalised tracksuits to promote the brand. The Gnome Boys gained 8.8 million TikTok views wearing it. Fans bought sold-out tracksuits from a custom site, with resellers charging up to 10 times the price.