Bollywood, Shot on iPhone
To showcase iPhone as a formidable movie-grade filmmaking tool, Apple took on the world’s biggest film industry: Bollywood.
I was fortunate enough to be part of the early creative development team that helped shape this amazing project with the team at MAL.
Shot entirely on iPhone 14 Pro by award-winning director Vishal Bhardwaj, Fursat is the story of a man so obsessed with controlling the future that he risks losing what he holds most precious in the present. Stunning locations, grand sets, and impeccable choreography come together in this fast-paced fantasy musical, which is told through five original songs. It shows that iPhone can help bring even the most ambitious of creative visions to life.
Fursat garnered over 127 million views on Apple India’s YouTube channel within three weeks of its launch, shared by Bollywood celebrities and fans who praised the director’s ambition and the iPhone’s capabilities.
Awards
Cannes Lion
Bronze in Entertainment Branded Content - Fiction Film: 5-30 minutes (2023)
The One Show Global
Bronze in Branded Entertainment Full Length Video - Single (2023)
ONE Asia Creative Awards
Silver in Moving Image Craft and Production - Original Music (2023)
Silver in Moving Image Craft and Production - Cinematography (2023)
Merit in Branded Entertainment - Branded Video & Film (2023)
D&AD
Shortlist in Sound Design & Use of Music - Original Composition (2023)
Credits
Client — Apple
Agency — TBWA\Media Arts Lab APAC
Production House — Absolute Studios
Director — Vishal Bhardwaj
Director of Photography — Swapnil Sonawane
BTS Director & Cinematographer — Akhil Vishnu Nair & Linesh Desai
Stills Photographer — Avani Rai
Lyricist — Gulzar
Head of Production Design — T.P. Abid