Airbnb - Stay with Pride — Russ Tucker

Airbnb - Stay With Pride

We created the first-ever liveable float to celebrate Airbnb sponsoring Sydney's Gay and Lesbian Mardi Gras.

Campaign Overview

People could book a stay in the house online, and at night, it became a moving party in the parade.

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The Stay

One couple booked their stay and were the first couple to not just see the parade, but be the parade.

Awards

Cannes Lions - Silver Lion
PR Sponsorship

Cannes Lions - 3x shortlists
PR, Media, Direct.

Spikes Asia - Bronze Spike Direct media

AWARD - Bronze pencil
Media

Credits

Agency - TBWA\ Eleven PR

Brand - Airbnb

Production - Alfred

Film - Bolt

PR Outreach - N2N

First Dance. Shot on iPhone

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